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A brand consultancy by Moriah Osley

Mprint.

The mark left when the work is done. A brand consultancy for founders who'd rather be remembered than recognized. Strategy, identity, and voice, built like architecture and finished like couture.

See packages → How we work ↓
01 · Manifesto

Most brands are noise. A few are signal. The difference isn't budget, it's intention. Mprint exists for founders who refuse to look like everyone else, and have the courage to commit to a real point of view.

02 · What we craft

Six layers of a brand worth keeping.

Brand Strategy

Positioning, audience, competitive landscape, and the one thing only you can say. The foundation everything else stands on.

Visual Identity

Logo suite, color systems, typography, photographic direction, decorative motifs. Cohesive across every surface.

Voice & Tone

Messaging framework, tagline, principles, do's and don'ts. So your brand sounds like you whether you wrote it or not.

Naming & Verbal

Product, company, sub-brand naming. From shortlists to trademark search to launch. Built to age well, not trend out.

Brand Guidelines

A working document, not a museum piece. Everything your team and partners need to apply the brand consistently.

Launch & Rollout

Social templates, deck systems, launch comms, website direction. Brand work that ships, not brand work that sits.

Selected Work

Brands we've made unmistakable.

FEATURED · 2025

An AI venture, named & launched.

Naming, identity, and a full Series-A-ready brand for a stealth-mode AI infrastructure venture, built from blank page to live product in six weeks. A complete identity system, naming, mark, voice, and a launch site, built fast enough to lead the company's fundraise narrative, not trail it.

NamingStrategyVisual IDPitch deckThree.js launch siteVoice framework
01 · Faith & Nonprofit · 2025

Genesis Women

A 30-year-old women's ministry needed a refresh that honored its heritage without feeling stuck in 1995. We led with the strategy: "timeless, not dated", and let that thesis drive every visual decision.

BRAND MARK
G GENESIS WOMEN
PALETTE
Heritage#2A1D12
Terra#8E5333
Rose#D49874
Linen#F7F0E8
Sage#8D8068
TYPOGRAPHY
Cormorant Garamond
Aa Gg
Inter, All Caps
RESTORATION · WOMEN · TOGETHER
APPLICATION · INVITATION
Come as you are.
SPRING GATHERING · 2026
RSVP @ GENESISWOMEN.ORG
OUTCOME
2.4× spike in event registrations within 90 days
47% increase in donations Q1 post-launch
30 yrs of heritage, refreshed for the next generation
02 · Tech & AI · 2025

Lattice AI

An AI venture needed a complete identity in a compressed timeline, name, mark, voice, and a launch system shipped before the funding window. Strategy: "infrastructure not theater." The brand had to feel like the picks-and-shovels of intelligence, not another wrapper.

BRAND MARK
LATTICE
PALETTE
Obsidian#0E0E12
Slate#1F2230
Signal#9EEA7C
Ice#E6E8EB
Steel#5A6273
TYPOGRAPHY
Geist · Display
Aa01
Inter · Body
The infrastructure layer of intelligence.
APPLICATION · TERMINAL
$ lattice init
→ initializing infrastructure...
→ loading agent framework
→ connecting model gateway
✓ Ready in 1.2s
OUTCOME
6 wks from naming brief to live launch
Series A-ready brand system delivered ahead of fundraise
TM cleared in three jurisdictions
03 · Food & Hospitality · 2024

Casa Mariposa

Three generations of family recipes, served from a single corner restaurant since 1978. The grandkids took over and asked for a refresh, without losing what made abuelita's kitchen feel like home. We honored the recipes; we modernized the surface.

BRAND MARK
Casa Mariposa
PALETTE
Adobe#7D3517
Paprika#C45C2C
Saffron#E8B540
Maíz#FBF3E8
Cilantro#5D6E3A
TYPOGRAPHY
Fraunces · Display
Aa Mm
Manrope · Body
Tres generaciones, una cocina.
APPLICATION · MENU
Para empezar
Guacamole de la abuela9
Empanadas mariposa11
Sopa de tortilla10
OUTCOME
Booked solid for opening weekend after rebrand reveal
3rd location opening in 2026 on the strength of brand equity
Family approved, abuelita kept the painting on the wall
04 · Beauty · 2025

Tessa & Co.

A Black-owned natural skincare line built on biblical principles, "fearfully and wonderfully made." The founder wanted a brand that felt luxurious without feeling exclusive. We built her a brand that whispers heritage and shouts confidence.

BRAND MARK
Tessa & Co.
PALETTE
Coffee#2A1C14
Cocoa#7A4F3A
Honey#D4A07E
Ivory#F5EBDE
Blush#C08585
TYPOGRAPHY
Fraunces · Italic Display
Aa Tt
Manrope · Light Body
Made with the simplest things, for the most loved skin.
APPLICATION · PRODUCT LINE
Tessa
RESTORE
vitamin C serum
Tessa
NOURISH
daily face oil
Tessa
RENEW
night cream
OUTCOME
Sold out first product run within 11 days of Shopify launch
Featured in Essence and goop curated lists
Founder seen, interview circuit picked up immediately
05 · Education · 2026

Stillpoint Learning

A tutoring service designed specifically for neurodivergent learners, autism, ADHD, dyslexia. The brand had to feel calm, dignifying, and unmistakably warm. Every color, every font, every word chosen to lower the temperature in a room.

BRAND MARK
Stillpoint Learning
PALETTE
Pewter#3E4A4D
Mist#8AA3A5
Sand#C8B896
Linen#F0EEE8
Sage#A8B4A3
TYPOGRAPHY
Fraunces · Display
Aa Ss
Manrope · Body (high readability)
Every mind deserves a teacher who meets it where it is.
APPLICATION · WORKBOOK
Welcome.
There is no race here. Take your time. Skip pages if you need to. Come back when ready.
OUTCOME
200+ family inquiries within first month
Partnerships with three local autism support organizations
Curriculum being adapted for two neighboring school districts
06 · Fashion · 2025

Vena

A modest fashion label with a global audience, Muslim women, Christian women, conservative women, women who simply want more coverage. The brand needed to feel refined and universal, not religiously specific. One word, one mark, infinite worlds.

BRAND MARK
VENA MODEST · MODERN
PALETTE
Ink#1A1A1A
Stone#7A6852
Bronze#B78B5A
Sand#DDD2C0
Cream#F8F4ED
TYPOGRAPHY
Fraunces · Light Display
Aa Vv
Manrope · Caps Body
SS26, A QUIETER LANGUAGE
APPLICATION · LOOKBOOK
Coverage as statement.
An autumn capsule of nine pieces, designed to be layered, lived in, and lasting.
VENA · 2026
OUTCOME
$240k first-quarter revenue, no paid ads
Wholesale placement in three modest fashion boutiques
Cross-cultural press from Muslim, Christian, and secular outlets
07 · Real Estate · 2024

Nido & Co.

A Hispanic-led boutique realty firm in DFW, bilingual, family-rooted, building generational wealth through homeownership. "Nido" means nest in Spanish. The brand needed to feel like home before anyone walked through the door.

BRAND MARK
Nido & Co.
PALETTE
Walnut#2D2418
Brick#AA5E3D
Adobe#D8B08C
Linen#F4EDE2
Olive#6E7D4A
TYPOGRAPHY
Fraunces · Italic Display
Aa Nn
Manrope · Body (Bilingual)
Building generational wealth, una casa a la vez.
APPLICATION · CARD
Marisol Reyes
FOUNDER · BROKER · DFW
marisol@nidoco.com · 469.555.0102
NIDO & CO. DALLAS / FORT WORTH
OUTCOME
$18M in transaction volume in first 12 months
4 agents recruited based on the brand strength alone
Spanish-language referrals tripled vs. previous year
08 · Healthcare · 2025

Hearth Therapy

A women's therapy collective specializing in trauma-informed care. The branding had to do something difficult: feel warm without being soft, professional without being clinical, and serious without ever being cold.

BRAND MARK
Hearth Therapy
PALETTE
Earth#4A2E1F
Ember#A85E44
Peach#E8A888
Linen#F6ECE1
Slate#5A6473
TYPOGRAPHY
Fraunces · Italic
Aa Hh
Manrope · Body
A place to put down what you've been carrying.
APPLICATION · BOOKING CARD
First sessions are free.
No referral. No insurance code. Just bring yourself.
BOOK A FIRST CALL →
OUTCOME
4 therapists hired in the first six months post-rebrand
Waitlist for the founding therapist within 8 weeks
Insurance partnerships expanded to four major networks
09 · Personal Brand · 2026

Adaeze Voice

A keynote speaker on faith, leadership, and African heritage in business. She had the message; she needed the architecture. Identity, speaker reel direction, book cover, and pitch deck system, built around one promise: "voice as inheritance."

BRAND MARK
Adaeze Voice
PALETTE
Forest#0D2418
Emerald#1F5E3E
Brass#C89B4A
Wheat#E8D4A0
Mahogany#7A4226
TYPOGRAPHY
Fraunces · Italic Display
Aa Vv
Manrope · Outfit Body
Voice is the inheritance no one can take from you.
APPLICATION · BOOK COVER
A KEYNOTE COLLECTION
The Voice You Carry
ADAEZE OBI
OUTCOME
$45k keynote rate (up from $8k pre-rebrand)
Book deal signed with major faith-business publisher
Booked through 2026 within 90 days of brand launch
10 · Fintech · 2025

Sigma Capital

A boutique hedge fund needed an identity and an interactive performance dashboard their LPs could actually understand. We delivered both, the brand, plus a Python-powered analytics platform with custom Three.js portfolio visualizations.

BRAND MARK
SIGMA CAPITAL
PALETTE
Abyss#0A1518
Deep#1A3038
Signal#5FCFB8
Mist#C1C8C2
Ledger#3A5A48
BUILT WITH
Python · pandas + FastAPI
portfolio.weighted_returns()
Three.js · WebGL
3D allocation viz · interactive
APPLICATION · DASHBOARD
PORTFOLIO · YTD
Tech & AI+18.4%
Healthcare+12.1%
Real Estate+8.7%
NET+15.2%
OUTCOME
3 wks from kickoff to LP-ready dashboard demo
Strong LP traction, investor materials credited as a major asset
Custom built, Python ETL + Three.js viz, no SaaS dependencies
11 · HealthTech · 2025

Helix Health

A women's health SaaS platform needed an identity that didn't feel clinical, and a 3D molecular visualization on their landing page that made the science feel poetic. Brand strategy + WebGL Three.js animation + Python-powered onboarding flow.

BRAND MARK
Helix Health
PALETTE
Wine#7A2D4A
Bloom#BF6580
Petal#E8C8A8
Linen#FDF4F0
Slate#3D4F5C
BUILT WITH
Three.js · DNA helix animation
Aa Hh
Python · health data ETL
cycle.predict(user)
APPLICATION · LANDING
The science of you.
Personalized cycle insights, powered by your data. Built for women, by women in tech.
START YOUR PROFILE
OUTCOME
Strong beta launch with above-target signup performance
3D helix Three.js animation became the brand's signature
Pre-seed funded, brand cited by investors as differentiator
12 · Interactive · 2026

Atlas Studios

A boutique product studio needed a portfolio site that was the portfolio. We built it as an immersive WebGL world, Three.js + custom shaders, where each project becomes a navigable 3D environment. The site is the brand.

BRAND MARK
ATLAS STUDIOS
PALETTE
Cosmos#1A1A26
Nebula#3A3A52
Sun#E8B540
Iris#A89BC8
Star#F5F0E8
BUILT WITH
Three.js · GLSL shaders
renderer.compile(scene)
Python · CMS pipeline
A site that breathes.
APPLICATION · WORLD
SCROLL TO ENTER
A portfolio you walk through.
SCENE 01 / 12 · LIVE WEBGL
OUTCOME
Significant lift in qualified inbound inquiries post-launch
Industry recognition, featured in design and dev showcases
WebGL portfolio became the inbound funnel, site > sales pitch
0+
Brands launched or rebuilt
0
Industries served across the portfolio
0%
Of clients return for additional work
See our process ↓
03 · Brand Lab

Try a vibe.
See it shift.

Same message. Four personalities. Click through to see how typography, color, and composition change the meaning entirely. This is what discovery looks like, only sharper.

YOUR BRAND · CONCEPT

Build something worth remembering.

Fraunces · Editorial Serif Cream · Gold · Ink
04 · Engagement Tiers

Three ways to begin.

TIER 01 · RAPID

Brand 48

Investment scoped to fit

A 48-hour turnaround sprint. For founders who need a sharp identity ready before the launch deadline.

  • 1 logo concept + simple wordmark
  • 2-color palette + 1 font pairing
  • Tagline & positioning line
  • Social profile assets
  • 48-hour delivery
Start 48-hr sprint →
TIER 02 · ESSENTIALS

Brand Spark

Investment scoped to fit

A focused identity build, strategy, identity, and the assets you need to launch with confidence.

  • Positioning & voice statement
  • Full logo suite (3 marks)
  • 4-color palette + type system
  • 1-page brand guidelines PDF
  • Social templates (3 layouts)
  • 10-day turnaround
Start brand spark →
TIER 03 · SIGNATURE

Full Identity

Investment scoped to fit

The complete brand build. Strategy through final assets, ready to launch a company on.

  • Discovery + competitive audit
  • Brand strategy doc + naming
  • Full logo suite + visual system
  • Type, color, photo direction
  • Voice + messaging framework
  • Social templates + rollout plan
  • Brand guidelines book
Book full identity →
TIER 04 · BESPOKE

House Build

Investment scoped to fit

For ventures, multi-product brands, or anything where the rules need to be written from scratch.

  • Everything in Full Identity
  • Sub-brand architecture
  • Pitch + investor materials
  • Web design direction
  • 3 months of creative direction
  • Direct line to me
Inquire about bespoke →
05 · Process

Four phases. No surprises.

A 90-minute discovery call, a competitive audit, and a written brief documenting positioning, audience, voice, and the one promise only you can make.

Discovery callCompetitive auditBrand briefPositioning

Two distinct directions, presented side-by-side with full rationale. You choose the one that fits the future you're building. We refine until it feels inevitable.

2 directionsMood boardsType studiesColor palette

Full logo suite, type and color system, voice framework, and brand guidelines book. Two rounds of structured feedback. Forward only, never in circles.

Logo suiteBrand systemGuidelines bookTemplates

A launch plan, social rollout templates, and 30 days of direct support so you can apply the brand on every surface you need to. Optional retainer for ongoing creative direction.

Launch planRollout templates30-day supportRetainer option
A brand isn't what you say about yourself. It's what people can't help but feel when they encounter you.
The Imprint principle Posted on every wall, screen, and document.

Ready to be unmistakable?

If you're done blending in, we should talk. Tell me what you're building and where you're stuck, I'll get back within 24 hours.

Start a project → Explore mentorship ↗